Agent/ Attorney Firm Name:Fragomen, Del Rey, Bernsen Loewy LLP
Agent/ Attorney Phone:212-688-8555
Agent/ Attorney Phone Ext.:
Agent/ Attorney Address Line 1:1400 Broadway
Agent/ Attorney Address Line 2:9th Floor
Agent/ Attorney City:New York
Agent/ Attorney State/ Province:NEW YORK
Agent/ Attorney Country:UNITED STATES OF AMERICA
Agent/ Attorney Postal Code:10018
Agent/ Attorney Email:ameerschwam@fragomen.com
Position Info
Prevailing Wage Track Number:P10021015017349
Prevailing Wage SOC Code :13-1161
Prevailing Wage SOC Title :Market Research Analysts and Marketing Specialists
Prevailing Wage Skill Level:Level III
Prevailing Wage:74235
Prevailing Wage Unit of Pay:Year
Prevailing Wage Source:OES
Prevailing Wage Other Source:
Prevailing Wage Determination Date :2021-05-26
Prevailing Wage Expiration Date :2021-08-24
Wage Offer From:110000
Wage Offer To:
Wage Offer Unit of Pay:Year
Workstie Address Line 1:One Federal Street
Worksite Address Line 2:
Worksite City :Boston
Worksite State:MASSACHUSETTS
Worksite Postal Code:2110
Job Title:Senior Digital Analyst
Minimum Education:Master's
Other Degree/ Diploma:
Major Field of Study:Mathematics, Marketing, Digital Development or related
Required Training:N
Required Training Month:
Required Field of Training:
Required Experience :N
Required Expreience Months :
Accept Alternate Field of Study:N
Accept Alternate Major:
Alternate Combination of Education/ Experience:Y
Required Alternate Level of Education :Bachelor's
Other Alternate Level of Education:
Acceptable Years of Experience:5
Accept Foreign Educationa:Y
Acceptable Alternate Occupation:Y
Acceptable Alternate Occupation Month:24
Accept Alternate Job Title:Digital Marketing role in the health care or insurance industry
Normal Requirements of Job Opportunity:Y
Required Foreign Language:N
Specific Skills:This position requires that a successful candidate must have a Masters degree in Mathematics, Marketing, Digital Development or related field and two years of or a Bachelors degree and five years of progressively responsible experience in a Digital Marketing role in the health care or insurance industry. Full term of experience must include utilizing SQL, Python, and Excel including Vlookup and Pivot Table; Performing Data manipulation, Email Marketing and Analytics, Project Management Agile style, Team Management, Digital Marketing Analytics, Salesforce Marketing Cloud, SMS Marketing and Analytics, Website Analytics, statistics for experiments, and marketing test design.br QUALIFICATIONS OF THE FOREIGN NATIONAL See also sections J and Kbr Ms. Kuo readily meets the minimum education requirement for the position. In May 2014, Ms. Kuo was awarded a Master of Arts degree in Integrated Marketing from Emerson College in Boston, Massachusetts.br br Ms. Kuo readily meets the experience requirement through her prior experience with Iora Health, where she was employed from July 18, 2016 to November 15, 2019, during which time, she held the positions of Associate, Digital Marketing 04012019 11152019; Senior Analyst, Digital Marketing 04012018 03312019; and Digital Marketing Specialist 07182016 03312018. In each of these capacities, she conducted indepth marketing analysis and developed reports and dashboards in various platforms to measure campaign performance, optimize advertising strategy and support goal alignment. She reduced paid channel Cost Per Acquisition by running cost efficiency reports and adjusting budget allocation. She crafted an organic performance forecast model via a multichannel attribution analysis to support strategy development to meet monthly organic goals. She managed marketing operations Built integration between ad platforms, marketing automation, Data Management Platform DMP, Customer Relation Management CRM and Business Intelligence BI tool to increase usable datasets, improve data accuracy, streamline marketingsales alignment and accelerate optimization cycle. She analyzed website, email and ad campaign performance trend and developed test roadmap. She created business cases to initiate experiment execution and the acquisition of additional resources and tools. She managed daytoday communications with agencies, freelancers and vendors. She supported new marketing tools and activity launch plans, i.e. call tracking system and automation journeys. She managed Search Engine Optimization SEO, including improving page speed and mobile friendliness, managing directory listings i.e. Google My Business, updating HTML Meta Tags and header tags, monitoring Search Console, adding structured data markup, resolving XML sitemap issues, reducing duplicate content, developing internal linking strategy, and setting up 301 redirects. She supported digital advertising, including social media advertising, AdWordsBing paid search PPC campaigns, display campaigns, and YouTube advertising. She managed marketing operations integration and alignment between sales tools i.e. Salesforce and phone systems and marketing tools i.e. marketing automation and ad platforms. She utilized SQL, Python, and Excel including Vlookup and Pivot Table. She performed Data manipulation, Email Marketing and Analytics, Project Management Agile style, Team Management, Digital Marketing Analytics, Salesforce Marketing Cloud, SMS Marketing and Analytics, Website Analytics, statistics for experiments, and marketing test design.